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2026 Salary Data — Virginia Beach, VA
Updated April 28, 2026

Social Media Manager Salary in Virginia Beach: $71K Median

Social Media Managers in Virginia Beach, VA earn between $46K and $116K per year.

That's -2% below the US national median of $72,000 for this role.

Quick Answer

As of April 2026, the median Social Media Manager salary in Virginia Beach, VA is $70,560 per year — -2% below the US national median of $72,000. Salaries range from $45,864 (entry, 25th percentile) to $116,424 (90th percentile). Social Media Managers in Virginia Beach earned approximately $14,112 in 2025, representing 400.0% year-over-year growth.

Median
$70,560
+400.0% YoY · $5,880/mo
Entry
$55,037
0–2 years
Experienced
$93,139
5+ years
Top 10%
$116,424
Senior/lead
Social Media Manager Salary — Virginia Beach vs Nearby
Virginia Beach
$71K
Charlotte
$73K
-4% vs Virginia Beach
Fort Worth
$73K
-4% vs Virginia Beach
Mesa
$71K
+0% vs Virginia Beach

Free ATS scan · Virginia Beach employers · Results in 60 seconds

About Social Media Managers in Virginia Beach

Social media managers plan, create, and publish content across platforms like Instagram, TikTok, LinkedIn, and X. They build communities, drive engagement, and grow brand presence.

Core Responsibilities

  • Plan and publish social content
  • Manage community and respond to comments
  • Run paid social campaigns
  • Track engagement metrics and ROI
  • Partner with influencers and creators

Education & Certifications

Typical path: Bachelor's degree in marketing or communications

In-demand certifications

Meta BlueprintHootsuite Social MarketingTikTok Marketing ProSprout Social Certified

Virginia Beach Job Market

Military and tourism hub with strong defense industry.

Population
459K
Cost of Living
100
vs 100 US avg
Unemployment
3.8%
Median Home
$360K

Top Industries in Virginia Beach

Military/NavalTourismDefenseHealthcare

Top Employers Hiring Social Media Managers

Major employers active in Virginia Beach or hiring remotely from this metro.

Nike
Glossier
Duolingo
Wendy's
Sephora
Gymshark
agencies (Edelman, Ogilvy)
in-house brand teams

All major employers use ATS software.

Workday, Greenhouse, Taleo, and iCIMS auto-screen 75% of resumes before a human ever sees them. Scan your resume free to see your match rate.

2026 Hot Skills & Resume Keywords

Skills that command salary premiums and pass ATS keyword filters.

Hottest 2026 Skills

These appear in the highest-paying Social Media Manager listings.

short-form videoTikTok strategycommunity buildingAI content toolspaid socialcreator partnerships

ATS Resume Keywords

Include these naturally throughout your resume.

social media strategyInstagramTikTokLinkedIncommunity managementpaid socialHootsuiteanalyticsinfluencer marketingcontent calendar
Career Outlook
+6% Growth Projected (2024-2034)

Social media manager roles projected to grow 6% through 2034. TikTok and short-form video driving demand for creative-savvy managers.

Social Media Manager Salary Breakdown — Virginia Beach

PeriodEntry (25th)Median (50th)Top (90th)
Annual$45,864$70,560$116,424
Monthly$3,822$5,880$9,702
Weekly$882$1,357$2,239
Hourly$22$34$56

Based on 2080 working hours/year. Local figures derived from BLS Occupational Employment and Wage Statistics national median ($72,000) adjusted for Virginia Beach's cost-of-living multiplier (0.98×, sourced from BEA Regional Price Parities).

Social Media Manager Take-Home Pay in Virginia Beach

After federal, state and FICA taxes — single filer, standard deduction.

Net Annual Take-Home
$54,408.96
Per month$4,534
Biweekly paycheck$2,093
Effective tax rate22.9%

Tax Breakdown on $70,560

Gross salary$70,560
Federal income tax−$7,225.2
Virginia state tax−$3,528
FICA (Social Security + Medicare)−$5,397.84
Take-home (net)$54,408.96

Estimates assume single filer, standard deduction ($14,600 for 2026), no 401(k)/HSA/dependents. Actual take-home varies with deductions, dependents, and benefits elections. Not tax advice.

Social Media Manager Salary by Experience — Virginia Beach

Career-stage progression for Social Media Managers in Virginia Beach.

ExperienceAnnual Salary
0–1 yr$50,634
2–3 yr$55,037
4–6 yr$74,088
7–10 yr$93,139
11–15 yr$109,904
15+ yr$104,782

Curve derived from BLS percentile data adjusted for Virginia Beach's 0.98× cost-of-living multiplier. Highlighted row = 7–10 year experienced level.

Year-Over-Year Trend

+400.0% vs 2025

2025 median:$14,112
2026 median:$70,560
Change:+$56,448

Marketing sector growth driven by demand for short-form video and TikTok strategy.

Is This A Good Salary?

Livable middle-class

Cost-adjusted, this is a workable middle-class salary. Budgeting matters - dual-income households fare materially better, and saving for a down payment will take discipline.

COL-Adjusted Purchasing Power
$70,560
Solidly middle-class on the median - manageable, but disciplined budgeting is needed to save aggressively or buy a home.

How to Negotiate Your Social Media Manager Salary in Virginia Beach

Walk-away anchor: $63,000 (offers below this are below market for Virginia Beach).

Leverage Points

  • Direct revenue or pipeline impact - bring CAC, LTV, MQL-to-SQL conversion numbers
  • Performance marketing P&L ownership (paid social, paid search budget managed)
  • Brand work that moved the needle (search demand, NPS, organic traffic)
  • AI / GenAI proficiency commands a 15-20% premium in 2026

Beyond Base Salary, Negotiate

Annual performance bonus tied to pipeline / revenueConference budget (Cannes, INBOUND, MAU)Tool stack ownership and martech budget authorityEquity at startups, RSUs at public cosRemote/hybrid flexibility

What To Say

"I drove $X in pipeline at my last role at a CAC of $Y. To make the move I'd need $X base, a clear path to head-of marketing, and budget authority for paid channels."

Anchor on $93K–$116K for experienced roles, citing Virginia Beach market data and your specific short-form video/TikTok strategy expertise.

Social Media Manager Salary FAQ — Virginia Beach

What is the average Social Media Manager salary in Virginia Beach, VA?
The average Social Media Manager salary in Virginia Beach is $70,560 per year as of April 2026 — $5,880/month, $1,357/week, or about $34/hour. Salaries range from $45,864 (entry, 25th percentile) up to $116,424 (experienced, 90th percentile). Source: BLS Occupational Employment and Wage Statistics adjusted for Virginia Beach's cost-of-living multiplier (0.98×).
Is $70,560 a good Social Media Manager salary in Virginia Beach?
Livable middle-class. Cost-adjusted, this is a workable middle-class salary. Budgeting matters - dual-income households fare materially better, and saving for a down payment will take discipline. Virginia Beach's cost-of-living index is 100 (vs 100 nationally), giving $70,560 a real purchasing power of approximately $70,560 in national terms. Solidly middle-class on the median - manageable, but disciplined budgeting is needed to save aggressively or buy a home.
Can you live on $70,560 in Virginia Beach?
Dual-income households support a comfortable family lifestyle. Single-earner families on the median may need to compromise on neighborhood, square footage, or college savings. Aim for 28-30% of pre-tax income on rent. The classic 30% rule still works here, though housing costs are creeping up faster than wages. For Virginia Beach specifically (median home price $360,000), a $70,560 salary supports a comfortable lifestyle.
Is $70,560 enough for a single person in Virginia Beach?
A single adult in Virginia Beach typically needs ~$45,000 for a comfortable lifestyle (housing, food, transport, healthcare, modest savings). A $70,560 salary is well above that threshold — a single person can live comfortably with significant savings room.
Is $70,560 enough for a couple in Virginia Beach?
A couple (one earner) in Virginia Beach typically needs ~$72,000 for a comfortable lifestyle. A $70,560 salary as the sole household income is below the comfortable threshold — most couples at this level need both partners working or significant lifestyle adjustments. Two earners at $70,560 each ($141,120 household) provides solid middle-class comfort.
Is $70,560 enough for a family of 4 in Virginia Beach?
A family of 4 (one earner) in Virginia Beach typically needs ~$110,000 for a comfortable middle-class lifestyle (housing for 4, childcare/school, food, healthcare, transport, savings). A $70,560 salary as the sole household income is below the comfortable threshold — most families need a second income or to live in cheaper suburbs/exurbs of Virginia Beach. Childcare costs in Virginia Beach typically run $15K-$28K per child per year.
What is the take-home pay for a Social Media Manager in Virginia Beach?
On a $70,560 Social Media Manager salary in Virginia Beach, VA, you take home approximately $54,408.96 per year ($4,534/month, $2,093 per biweekly paycheck) after taxes. Breakdown: federal $7,225.2, state $3,528, FICA $5,397.84. Effective tax rate: 22.9%. (Single filer, standard deduction, no other adjustments.)
How much do Social Media Managers in Virginia Beach earn compared to the US average?
Social Media Managers in Virginia Beach earn approximately 2% less than the US national median for this role ($72,000 nationally vs $70,560 in Virginia Beach). However, Virginia Beach's cost-of-living index of 100 means real purchasing power is approximately $70,560 when adjusted for local prices.
What does an entry-level Social Media Manager earn in Virginia Beach?
Entry-level Social Media Managers in Virginia Beach typically start at around $55,037 (0–2 years experience). With 5+ years, Social Media Managers earn $93,139 or more. Top earners (90th percentile) reach $116,424+, typically at senior or lead levels with specialized skills.
Did Social Media Manager salaries in Virginia Beach increase in 2026?
Yes — Social Media Manager salaries in Virginia Beach grew approximately 400.0% year-over-year, from $14,112 in 2025 to $70,560 in 2026 (+$56,448). This reflects the broader Marketing sector's compensation trend, driven by short-form video and TikTok strategy demand.
What's the job outlook for Social Media Managers in Virginia Beach?
Social media manager roles projected to grow 6% through 2034. TikTok and short-form video driving demand for creative-savvy managers. Virginia Beach's top industries include Military/Naval, Tourism, Defense, and the metro's current unemployment rate is 3.8% — a tight labor market favoring candidates.
What skills are most in demand for Social Media Managers in 2026?
The hottest 2026 skills for Social Media Managers are: short-form video, TikTok strategy, community building, AI content tools, paid social, creator partnerships. ATS systems specifically scan for these keywords. Adding them to your resume — naturally and in context — significantly improves your match rate with employers in Virginia Beach.
Who are the top employers hiring Social Media Managers in Virginia Beach?
Top employers hiring Social Media Managers in or near Virginia Beach include: Nike, Glossier, Duolingo, Wendy's, Sephora, Gymshark. Most use ATS software (Workday, Greenhouse, Taleo, iCIMS) to screen resumes — meaning your resume must be ATS-optimized to even get a human reader.
How do I negotiate a higher Social Media Manager salary in Virginia Beach?
I drove $X in pipeline at my last role at a CAC of $Y. To make the move I'd need $X base, a clear path to head-of marketing, and budget authority for paid channels. Key leverage points for Marketing negotiations: Direct revenue or pipeline impact - bring CAC, LTV, MQL-to-SQL conversion numbers; Performance marketing P&L ownership (paid social, paid search budget managed); Brand work that moved the needle (search demand, NPS, organic traffic). Beyond base salary, negotiate for: Annual performance bonus tied to pipeline / revenue, Conference budget (Cannes, INBOUND, MAU), Tool stack ownership and martech budget authority, Equity at startups, RSUs at public cos.
How can I increase my Social Media Manager salary in Virginia Beach?
Three highest-leverage moves: (1) Add 2026's hot skills (short-form video, TikTok strategy, community building) — they command 15-30% premiums. (2) Get a recognized certification (e.g., Meta Blueprint or Hootsuite Social Marketing). (3) Tailor your resume to each role's keywords — CVCraft's ATS scanner shows you exactly what's missing.
What education do I need to become a Social Media Manager in Virginia Beach?
Bachelor's degree in marketing or communications is the typical path. However, Virginia Beach's competitive market increasingly values demonstrable skills, portfolios, and certifications alongside (or in place of) traditional degrees — particularly for Marketing roles.

Methodology & Sources

Social Media Manager salary figures for Virginia Beach are computed by adjusting the BLS national median ($72,000) by Virginia Beach's cost-of-living multiplier of 0.98× — a composite of regional wage data and price parities. Year-over-year change (400.0%) reflects the Marketing sector's 2025-2026 wage growth per BLS Employment Cost Index trends. Last reviewed April 28, 2026.

Data Sources

Related Roles in Virginia Beach

Marketing Manager →Content Marketing Manager →Graphic Designer →Copywriter →

Social Media Manager Salary in Other Cities

Phoenix, AZ$72KSan Antonio, TX$67KFort Worth, TX$73KColumbus, OH$70KCharlotte, NC$73KIndianapolis, IN$67KDetroit, MI$67KNashville, TN$72K

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