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2026 Salary Data — Virginia Beach, VA
Updated April 28, 2026

Marketing Manager Salary in Virginia Beach: $155K Median

Marketing Managers in Virginia Beach, VA earn between $93K and $216K per year.

That's -2% below the US national median of $158,280 for this role.

Quick Answer

As of April 2026, the median Marketing Manager salary in Virginia Beach, VA is $155,114 per year — -2% below the US national median of $158,280. Salaries range from $93,100 (entry, 25th percentile) to $215,600 (90th percentile). Marketing Managers in Virginia Beach earned approximately $31,023 in 2025, representing 400.0% year-over-year growth.

Median
$155,114
+400.0% YoY · $12,926/mo
Entry
$73,500
0–2 years
Experienced
$171,500
5+ years
Top 10%
$215,600
Senior/lead
Marketing Manager Salary — Virginia Beach vs Nearby
Virginia Beach
$155K
Charlotte
$161K
-4% vs Virginia Beach
Fort Worth
$161K
-4% vs Virginia Beach
Mesa
$155K
+0% vs Virginia Beach

Free ATS scan · Virginia Beach employers · Results in 60 seconds

About Marketing Managers in Virginia Beach

Marketing managers plan and execute marketing campaigns, manage budgets, lead teams, and drive growth through data-driven strategies.

Core Responsibilities

  • Develop marketing strategy
  • Manage budgets and team
  • Run multi-channel campaigns
  • Track ROI and analytics
  • Brand positioning

Education & Certifications

Typical path: Bachelor's degree (MBA common at senior levels)

In-demand certifications

Google AdsHubSpot InboundMeta BlueprintHootsuite Social MarketingAMA PCM

Virginia Beach Job Market

Military and tourism hub with strong defense industry.

Population
459K
Cost of Living
100
vs 100 US avg
Unemployment
3.8%
Median Home
$360K

Top Industries in Virginia Beach

Military/NavalTourismDefenseHealthcare

Top Employers Hiring Marketing Managers

Major employers active in Virginia Beach or hiring remotely from this metro.

Procter & Gamble
Unilever
Google
Salesforce
HubSpot
Coca-Cola
Nike

All major employers use ATS software.

Workday, Greenhouse, Taleo, and iCIMS auto-screen 75% of resumes before a human ever sees them. Scan your resume free to see your match rate.

2026 Hot Skills & Resume Keywords

Skills that command salary premiums and pass ATS keyword filters.

Hottest 2026 Skills

These appear in the highest-paying Marketing Manager listings.

AI marketing toolsPerformance marketingContent strategyAnalyticsGenAI prompting

ATS Resume Keywords

Include these naturally throughout your resume.

marketing strategycampaign managementSEO/SEMGoogle AnalyticsHubSpotSalesforcebrand managementteam leadershipROI
Career Outlook
+6% Growth Projected (2024-2034)

Marketing manager roles growing as digital ad spend hits new records. AI-skilled marketers earn 20-43% premiums in 2026.

Marketing Manager Salary Breakdown — Virginia Beach

PeriodEntry (25th)Median (50th)Top (90th)
Annual$93,100$155,114$215,600
Monthly$7,758$12,926$17,967
Weekly$1,790$2,983$4,146
Hourly$45$75$104

Based on 2080 working hours/year. Local figures derived from BLS Occupational Employment and Wage Statistics national median ($158,280) adjusted for Virginia Beach's cost-of-living multiplier (0.98×, sourced from BEA Regional Price Parities).

Marketing Manager Take-Home Pay in Virginia Beach

After federal, state and FICA taxes — single filer, standard deduction.

Net Annual Take-Home
$108,921.719
Per month$9,077
Biweekly paycheck$4,189
Effective tax rate29.8%

Tax Breakdown on $155,114

Gross salary$155,114
Federal income tax−$26,570.36
Virginia state tax−$7,755.7
FICA (Social Security + Medicare)−$11,866.221
Take-home (net)$108,921.719

Estimates assume single filer, standard deduction ($14,600 for 2026), no 401(k)/HSA/dependents. Actual take-home varies with deductions, dependents, and benefits elections. Not tax advice.

Marketing Manager Salary by Experience — Virginia Beach

Career-stage progression for Marketing Managers in Virginia Beach.

ExperienceAnnual Salary
0–1 yr$67,620
2–3 yr$73,500
4–6 yr$122,500
7–10 yr$171,500
11–15 yr$202,370
15+ yr$193,550

Curve derived from BLS percentile data adjusted for Virginia Beach's 0.98× cost-of-living multiplier. Highlighted row = 7–10 year experienced level.

Year-Over-Year Trend

+400.0% vs 2025

2025 median:$31,023
2026 median:$155,114
Change:+$124,091

Marketing sector growth driven by demand for AI marketing tools and Performance marketing.

Is This A Good Salary?

Excellent

Adjusted for local cost of living, this salary delivers top-tier real purchasing power - well above what the same nominal pay would buy in most US metros. Strong savings, home-buying, and discretionary spending are all realistic.

COL-Adjusted Purchasing Power
$155,114
Solidly middle-class on the median - manageable, but disciplined budgeting is needed to save aggressively or buy a home.

How to Negotiate Your Marketing Manager Salary in Virginia Beach

Walk-away anchor: $138,495 (offers below this are below market for Virginia Beach).

Leverage Points

  • Direct revenue or pipeline impact - bring CAC, LTV, MQL-to-SQL conversion numbers
  • Performance marketing P&L ownership (paid social, paid search budget managed)
  • Brand work that moved the needle (search demand, NPS, organic traffic)
  • AI / GenAI proficiency commands a 15-20% premium in 2026

Beyond Base Salary, Negotiate

Annual performance bonus tied to pipeline / revenueConference budget (Cannes, INBOUND, MAU)Tool stack ownership and martech budget authorityEquity at startups, RSUs at public cosRemote/hybrid flexibility

What To Say

"I drove $X in pipeline at my last role at a CAC of $Y. To make the move I'd need $X base, a clear path to head-of marketing, and budget authority for paid channels."

Anchor on $172K–$216K for experienced roles, citing Virginia Beach market data and your specific AI marketing tools/Performance marketing expertise.

Marketing Manager Salary FAQ — Virginia Beach

What is the average Marketing Manager salary in Virginia Beach, VA?
The average Marketing Manager salary in Virginia Beach is $155,114 per year as of April 2026 — $12,926/month, $2,983/week, or about $75/hour. Salaries range from $93,100 (entry, 25th percentile) up to $215,600 (experienced, 90th percentile). Source: BLS Occupational Employment and Wage Statistics adjusted for Virginia Beach's cost-of-living multiplier (0.98×).
Is $155,114 a good Marketing Manager salary in Virginia Beach?
Excellent. Adjusted for local cost of living, this salary delivers top-tier real purchasing power - well above what the same nominal pay would buy in most US metros. Strong savings, home-buying, and discretionary spending are all realistic. Virginia Beach's cost-of-living index is 100 (vs 100 nationally), giving $155,114 a real purchasing power of approximately $155,114 in national terms. Solidly middle-class on the median - manageable, but disciplined budgeting is needed to save aggressively or buy a home.
Can you live on $155,114 in Virginia Beach?
Dual-income households support a comfortable family lifestyle. Single-earner families on the median may need to compromise on neighborhood, square footage, or college savings. Aim for 28-30% of pre-tax income on rent. The classic 30% rule still works here, though housing costs are creeping up faster than wages. For Virginia Beach specifically (median home price $360,000), a $155,114 salary supports a comfortable lifestyle.
Is $155,114 enough for a single person in Virginia Beach?
A single adult in Virginia Beach typically needs ~$45,000 for a comfortable lifestyle (housing, food, transport, healthcare, modest savings). A $155,114 salary is well above that threshold — a single person can live comfortably with significant savings room.
Is $155,114 enough for a couple in Virginia Beach?
A couple (one earner) in Virginia Beach typically needs ~$72,000 for a comfortable lifestyle. A $155,114 salary as the sole household income is sufficient — enabling moderate housing, savings, and discretionary spending. Two earners at $155,114 each ($310,228 household) provides solid middle-class comfort.
Is $155,114 enough for a family of 4 in Virginia Beach?
A family of 4 (one earner) in Virginia Beach typically needs ~$110,000 for a comfortable middle-class lifestyle (housing for 4, childcare/school, food, healthcare, transport, savings). A $155,114 salary as the sole household income is sufficient — a family of 4 can afford this metro on a single Marketing Manager income with prudent budgeting. Childcare costs in Virginia Beach typically run $15K-$28K per child per year.
What is the take-home pay for a Marketing Manager in Virginia Beach?
On a $155,114 Marketing Manager salary in Virginia Beach, VA, you take home approximately $108,921.719 per year ($9,077/month, $4,189 per biweekly paycheck) after taxes. Breakdown: federal $26,570.36, state $7,755.7, FICA $11,866.221. Effective tax rate: 29.8%. (Single filer, standard deduction, no other adjustments.)
How much do Marketing Managers in Virginia Beach earn compared to the US average?
Marketing Managers in Virginia Beach earn approximately 2% less than the US national median for this role ($158,280 nationally vs $155,114 in Virginia Beach). However, Virginia Beach's cost-of-living index of 100 means real purchasing power is approximately $155,114 when adjusted for local prices.
What does an entry-level Marketing Manager earn in Virginia Beach?
Entry-level Marketing Managers in Virginia Beach typically start at around $73,500 (0–2 years experience). With 5+ years, Marketing Managers earn $171,500 or more. Top earners (90th percentile) reach $215,600+, typically at senior or lead levels with specialized skills.
Did Marketing Manager salaries in Virginia Beach increase in 2026?
Yes — Marketing Manager salaries in Virginia Beach grew approximately 400.0% year-over-year, from $31,023 in 2025 to $155,114 in 2026 (+$124,091). This reflects the broader Marketing sector's compensation trend, driven by AI marketing tools and Performance marketing demand.
What's the job outlook for Marketing Managers in Virginia Beach?
Marketing manager roles growing as digital ad spend hits new records. AI-skilled marketers earn 20-43% premiums in 2026. Virginia Beach's top industries include Military/Naval, Tourism, Defense, and the metro's current unemployment rate is 3.8% — a tight labor market favoring candidates.
What skills are most in demand for Marketing Managers in 2026?
The hottest 2026 skills for Marketing Managers are: AI marketing tools, Performance marketing, Content strategy, Analytics, GenAI prompting. ATS systems specifically scan for these keywords. Adding them to your resume — naturally and in context — significantly improves your match rate with employers in Virginia Beach.
Who are the top employers hiring Marketing Managers in Virginia Beach?
Top employers hiring Marketing Managers in or near Virginia Beach include: Procter & Gamble, Unilever, Google, Salesforce, HubSpot, Coca-Cola. Most use ATS software (Workday, Greenhouse, Taleo, iCIMS) to screen resumes — meaning your resume must be ATS-optimized to even get a human reader.
How do I negotiate a higher Marketing Manager salary in Virginia Beach?
I drove $X in pipeline at my last role at a CAC of $Y. To make the move I'd need $X base, a clear path to head-of marketing, and budget authority for paid channels. Key leverage points for Marketing negotiations: Direct revenue or pipeline impact - bring CAC, LTV, MQL-to-SQL conversion numbers; Performance marketing P&L ownership (paid social, paid search budget managed); Brand work that moved the needle (search demand, NPS, organic traffic). Beyond base salary, negotiate for: Annual performance bonus tied to pipeline / revenue, Conference budget (Cannes, INBOUND, MAU), Tool stack ownership and martech budget authority, Equity at startups, RSUs at public cos.
How can I increase my Marketing Manager salary in Virginia Beach?
Three highest-leverage moves: (1) Add 2026's hot skills (AI marketing tools, Performance marketing, Content strategy) — they command 15-30% premiums. (2) Get a recognized certification (e.g., Google Ads or HubSpot Inbound). (3) Tailor your resume to each role's keywords — CVCraft's ATS scanner shows you exactly what's missing.
What education do I need to become a Marketing Manager in Virginia Beach?
Bachelor's degree (MBA common at senior levels) is the typical path. However, Virginia Beach's competitive market increasingly values demonstrable skills, portfolios, and certifications alongside (or in place of) traditional degrees — particularly for Marketing roles.

Methodology & Sources

Marketing Manager salary figures for Virginia Beach are computed by adjusting the BLS national median ($158,280) by Virginia Beach's cost-of-living multiplier of 0.98× — a composite of regional wage data and price parities. Year-over-year change (400.0%) reflects the Marketing sector's 2025-2026 wage growth per BLS Employment Cost Index trends. Last reviewed April 28, 2026.

Data Sources

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Marketing Manager Salary in Other Cities

Phoenix, AZ$158KSan Antonio, TX$147KFort Worth, TX$161KColumbus, OH$154KCharlotte, NC$161KIndianapolis, IN$147KDetroit, MI$147KNashville, TN$158K

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