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2026 Salary Data — Long Beach, CA
Updated April 28, 2026

Marketing Manager Salary in Long Beach: $190K Median

Marketing Managers in Long Beach, CA earn between $114K and $264K per year.

That's +20% above the US national median of $158,280 for this role.

Quick Answer

As of April 2026, the median Marketing Manager salary in Long Beach, CA is $189,936 per year — +20% above the US national median of $158,280. Salaries range from $114,000 (entry, 25th percentile) to $264,000 (90th percentile). Marketing Managers in Long Beach earned approximately $37,987 in 2025, representing 400.0% year-over-year growth.

Median
$189,936
+400.0% YoY · $15,828/mo
Entry
$90,000
0–2 years
Experienced
$210,000
5+ years
Top 10%
$264,000
Senior/lead
Marketing Manager Salary — Long Beach vs Nearby
Long Beach
$190K
Los Angeles
$203K
-6% vs Long Beach
San Diego
$187K
+2% vs Long Beach
San Francisco
$245K
-23% vs Long Beach

Free ATS scan · Long Beach employers · Results in 60 seconds

About Marketing Managers in Long Beach

Marketing managers plan and execute marketing campaigns, manage budgets, lead teams, and drive growth through data-driven strategies.

Core Responsibilities

  • Develop marketing strategy
  • Manage budgets and team
  • Run multi-channel campaigns
  • Track ROI and analytics
  • Brand positioning

Education & Certifications

Typical path: Bachelor's degree (MBA common at senior levels)

In-demand certifications

Google AdsHubSpot InboundMeta BlueprintHootsuite Social MarketingAMA PCM

Long Beach Job Market

Major Pacific port city with strong aerospace and healthcare presence.

Population
467K
Cost of Living
153
vs 100 US avg
Unemployment
5%
Median Home
$770K

Top Industries in Long Beach

AerospaceHealthcareLogistics (Port)TourismEducation

Top Employers Hiring Marketing Managers

Major employers active in Long Beach or hiring remotely from this metro.

Procter & Gamble
Unilever
Google
Salesforce
HubSpot
Coca-Cola
Nike

All major employers use ATS software.

Workday, Greenhouse, Taleo, and iCIMS auto-screen 75% of resumes before a human ever sees them. Scan your resume free to see your match rate.

2026 Hot Skills & Resume Keywords

Skills that command salary premiums and pass ATS keyword filters.

Hottest 2026 Skills

These appear in the highest-paying Marketing Manager listings.

AI marketing toolsPerformance marketingContent strategyAnalyticsGenAI prompting

ATS Resume Keywords

Include these naturally throughout your resume.

marketing strategycampaign managementSEO/SEMGoogle AnalyticsHubSpotSalesforcebrand managementteam leadershipROI
Career Outlook
+6% Growth Projected (2024-2034)

Marketing manager roles growing as digital ad spend hits new records. AI-skilled marketers earn 20-43% premiums in 2026.

Marketing Manager Salary Breakdown — Long Beach

PeriodEntry (25th)Median (50th)Top (90th)
Annual$114,000$189,936$264,000
Monthly$9,500$15,828$22,000
Weekly$2,192$3,653$5,077
Hourly$55$91$127

Based on 2080 working hours/year. Local figures derived from BLS Occupational Employment and Wage Statistics national median ($158,280) adjusted for Long Beach's cost-of-living multiplier (1.20×, sourced from BEA Regional Price Parities).

Marketing Manager Take-Home Pay in Long Beach

After federal, state and FICA taxes — single filer, standard deduction.

Net Annual Take-Home
$130,889.608
Per month$10,907
Biweekly paycheck$5,034
Effective tax rate31.1%

Tax Breakdown on $189,936

Gross salary$189,936
Federal income tax−$34,927.64
California state tax−$10,446.48
FICA (Social Security + Medicare)−$13,672.272
Take-home (net)$130,889.608

Estimates assume single filer, standard deduction ($14,600 for 2026), no 401(k)/HSA/dependents. Actual take-home varies with deductions, dependents, and benefits elections. Not tax advice.

Marketing Manager Salary by Experience — Long Beach

Career-stage progression for Marketing Managers in Long Beach.

ExperienceAnnual Salary
0–1 yr$82,800
2–3 yr$90,000
4–6 yr$150,000
7–10 yr$210,000
11–15 yr$247,800
15+ yr$237,000

Curve derived from BLS percentile data adjusted for Long Beach's 1.20× cost-of-living multiplier. Highlighted row = 7–10 year experienced level.

Year-Over-Year Trend

+400.0% vs 2025

2025 median:$37,987
2026 median:$189,936
Change:+$151,949

Marketing sector growth driven by demand for AI marketing tools and Performance marketing.

Is This A Good Salary?

Excellent

Adjusted for local cost of living, this salary delivers top-tier real purchasing power - well above what the same nominal pay would buy in most US metros. Strong savings, home-buying, and discretionary spending are all realistic.

COL-Adjusted Purchasing Power
$124,141
Difficult on the median - the nominal salary masks how little real purchasing power remains after rent, taxes, and basic costs.

How to Negotiate Your Marketing Manager Salary in Long Beach

Walk-away anchor: $169,586 (offers below this are below market for Long Beach).

Leverage Points

  • Direct revenue or pipeline impact - bring CAC, LTV, MQL-to-SQL conversion numbers
  • Performance marketing P&L ownership (paid social, paid search budget managed)
  • Brand work that moved the needle (search demand, NPS, organic traffic)
  • AI / GenAI proficiency commands a 15-20% premium in 2026

Beyond Base Salary, Negotiate

Annual performance bonus tied to pipeline / revenueConference budget (Cannes, INBOUND, MAU)Tool stack ownership and martech budget authorityEquity at startups, RSUs at public cosRemote/hybrid flexibility

What To Say

"I drove $X in pipeline at my last role at a CAC of $Y. To make the move I'd need $X base, a clear path to head-of marketing, and budget authority for paid channels."

Anchor on $210K–$264K for experienced roles, citing Long Beach market data and your specific AI marketing tools/Performance marketing expertise.

Marketing Manager Salary FAQ — Long Beach

What is the average Marketing Manager salary in Long Beach, CA?
The average Marketing Manager salary in Long Beach is $189,936 per year as of April 2026 — $15,828/month, $3,653/week, or about $91/hour. Salaries range from $114,000 (entry, 25th percentile) up to $264,000 (experienced, 90th percentile). Source: BLS Occupational Employment and Wage Statistics adjusted for Long Beach's cost-of-living multiplier (1.20×).
Is $189,936 a good Marketing Manager salary in Long Beach?
Excellent. Adjusted for local cost of living, this salary delivers top-tier real purchasing power - well above what the same nominal pay would buy in most US metros. Strong savings, home-buying, and discretionary spending are all realistic. Long Beach's cost-of-living index is 153 (vs 100 nationally), giving $189,936 a real purchasing power of approximately $124,141 in national terms. Difficult on the median - the nominal salary masks how little real purchasing power remains after rent, taxes, and basic costs.
Can you live on $189,936 in Long Beach?
Median pay is below HUD's low-income threshold for a family of four in some of these metros (notably San Francisco, where $104K qualifies as 'low income'). Raising a family on the median typically requires two earners, a long commute, or family help with housing. Spending 30% on rent is impossible at the median in this market - most workers spend 40-50% or take roommates well into their 30s. HUD classifies anything over 30% as 'cost-burdened' here. For Long Beach specifically (median home price $770,000), a $189,936 salary supports a comfortable lifestyle.
Is $189,936 enough for a single person in Long Beach?
A single adult in Long Beach typically needs ~$68,850 for a comfortable lifestyle (housing, food, transport, healthcare, modest savings). A $189,936 salary is well above that threshold — a single person can live comfortably with significant savings room.
Is $189,936 enough for a couple in Long Beach?
A couple (one earner) in Long Beach typically needs ~$110,160 for a comfortable lifestyle. A $189,936 salary as the sole household income is sufficient — enabling moderate housing, savings, and discretionary spending. Two earners at $189,936 each ($379,872 household) provides solid middle-class comfort.
Is $189,936 enough for a family of 4 in Long Beach?
A family of 4 (one earner) in Long Beach typically needs ~$168,300 for a comfortable middle-class lifestyle (housing for 4, childcare/school, food, healthcare, transport, savings). A $189,936 salary as the sole household income is sufficient — a family of 4 can afford this metro on a single Marketing Manager income with prudent budgeting. Childcare costs in Long Beach typically run $23K-$43K per child per year.
What is the take-home pay for a Marketing Manager in Long Beach?
On a $189,936 Marketing Manager salary in Long Beach, CA, you take home approximately $130,889.608 per year ($10,907/month, $5,034 per biweekly paycheck) after taxes. Breakdown: federal $34,927.64, state $10,446.48, FICA $13,672.272. Effective tax rate: 31.1%. (Single filer, standard deduction, no other adjustments.)
How much do Marketing Managers in Long Beach earn compared to the US average?
Marketing Managers in Long Beach earn approximately 20% more than the US national median for this role ($158,280 nationally vs $189,936 in Long Beach). However, Long Beach's cost-of-living index of 153 means real purchasing power is approximately $124,141 when adjusted for local prices.
What does an entry-level Marketing Manager earn in Long Beach?
Entry-level Marketing Managers in Long Beach typically start at around $90,000 (0–2 years experience). With 5+ years, Marketing Managers earn $210,000 or more. Top earners (90th percentile) reach $264,000+, typically at senior or lead levels with specialized skills.
Did Marketing Manager salaries in Long Beach increase in 2026?
Yes — Marketing Manager salaries in Long Beach grew approximately 400.0% year-over-year, from $37,987 in 2025 to $189,936 in 2026 (+$151,949). This reflects the broader Marketing sector's compensation trend, driven by AI marketing tools and Performance marketing demand.
What's the job outlook for Marketing Managers in Long Beach?
Marketing manager roles growing as digital ad spend hits new records. AI-skilled marketers earn 20-43% premiums in 2026. Long Beach's top industries include Aerospace, Healthcare, Logistics (Port), and the metro's current unemployment rate is 5% — steady demand for skilled workers.
What skills are most in demand for Marketing Managers in 2026?
The hottest 2026 skills for Marketing Managers are: AI marketing tools, Performance marketing, Content strategy, Analytics, GenAI prompting. ATS systems specifically scan for these keywords. Adding them to your resume — naturally and in context — significantly improves your match rate with employers in Long Beach.
Who are the top employers hiring Marketing Managers in Long Beach?
Top employers hiring Marketing Managers in or near Long Beach include: Procter & Gamble, Unilever, Google, Salesforce, HubSpot, Coca-Cola. Most use ATS software (Workday, Greenhouse, Taleo, iCIMS) to screen resumes — meaning your resume must be ATS-optimized to even get a human reader.
How do I negotiate a higher Marketing Manager salary in Long Beach?
I drove $X in pipeline at my last role at a CAC of $Y. To make the move I'd need $X base, a clear path to head-of marketing, and budget authority for paid channels. Key leverage points for Marketing negotiations: Direct revenue or pipeline impact - bring CAC, LTV, MQL-to-SQL conversion numbers; Performance marketing P&L ownership (paid social, paid search budget managed); Brand work that moved the needle (search demand, NPS, organic traffic). Beyond base salary, negotiate for: Annual performance bonus tied to pipeline / revenue, Conference budget (Cannes, INBOUND, MAU), Tool stack ownership and martech budget authority, Equity at startups, RSUs at public cos.
How can I increase my Marketing Manager salary in Long Beach?
Three highest-leverage moves: (1) Add 2026's hot skills (AI marketing tools, Performance marketing, Content strategy) — they command 15-30% premiums. (2) Get a recognized certification (e.g., Google Ads or HubSpot Inbound). (3) Tailor your resume to each role's keywords — CVCraft's ATS scanner shows you exactly what's missing.
What education do I need to become a Marketing Manager in Long Beach?
Bachelor's degree (MBA common at senior levels) is the typical path. However, Long Beach's competitive market increasingly values demonstrable skills, portfolios, and certifications alongside (or in place of) traditional degrees — particularly for Marketing roles.

Methodology & Sources

Marketing Manager salary figures for Long Beach are computed by adjusting the BLS national median ($158,280) by Long Beach's cost-of-living multiplier of 1.20× — a composite of regional wage data and price parities. Year-over-year change (400.0%) reflects the Marketing sector's 2025-2026 wage growth per BLS Employment Cost Index trends. Last reviewed April 28, 2026.

Data Sources

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Marketing Manager Salary in Other Cities

Los Angeles, CA$203KSan Diego, CA$187KSan Francisco, CA$245KFresno, CA$150KSacramento, CA$171KOakland, CA$222K

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