2026 Salary — Texas
Updated April 29, 2026
Content Marketing Manager Salary in Texas: $90K Median
Content Marketing Managers in Texas earn between $58K and $148K per year.
That's +2% above the US national median.
Quick Answer
As of April 2026, the median Content Marketing Manager salary in Texas is $89,760 per year — +2% above the US national median of $88,000. Salaries range from $58,344 (entry, 25th percentile) to $148,104 (90th percentile). Texas's cost-of-living index is 93. Texas has no state income tax.
Median
$89,760
+400.0% YoY
Entry
$70,013
Experienced
$118,483
Top 10%
$148,104
About Content Marketing Managers in Texas
Content marketing managers plan and execute content strategies that drive organic growth. They lead editorial calendars, manage writers, and optimize for SEO, conversions, and brand authority.
Hot 2026 Skills
SEOAI content workflowstopical authoritycontent opsvideo/podcast contenteditorial leadership
ATS Keywords
content strategySEOeditorial calendarGoogle AnalyticsHubSpotWordPresscontent marketinglong-form contentconversion optimizationbrand voice
Content Marketing Manager Salary in Texas Metros
Click any city for full breakdown including take-home pay calculator.
| City | Median |
|---|---|
| Houston | $92,400 |
| Dallas | $92,400 |
| Austin | $101,200 |
| San Antonio | $81,840 |
| Fort Worth | $89,760 |
| El Paso | $74,800 |
| Arlington | $88,000 |
How to Negotiate Your Content Marketing Manager Salary in Texas
Walk-away anchor: $80,143.
Leverage Points
- Direct revenue or pipeline impact - bring CAC, LTV, MQL-to-SQL conversion numbers
- Performance marketing P&L ownership (paid social, paid search budget managed)
- Brand work that moved the needle (search demand, NPS, organic traffic)
- AI / GenAI proficiency commands a 15-20% premium in 2026
Negotiate Beyond Base
Annual performance bonus tied to pipeline / revenueConference budget (Cannes, INBOUND, MAU)Tool stack ownership and martech budget authorityEquity at startups, RSUs at public cosRemote/hybrid flexibility
Content Marketing Manager Salary FAQ — Texas
What is the average Content Marketing Manager salary in Texas?
The average Content Marketing Manager salary in Texas is $89,760 per year as of April 2026. Salaries range from $58,344 (entry, 25th percentile) up to $148,104 (90th percentile). Texas has no state income tax — increasing take-home meaningfully.
How does Content Marketing Manager pay in Texas compare to the US average?
Content Marketing Managers in Texas earn approximately 2% more than the US national median ($88,000 nationally vs $89,760 in Texas). Texas's cost-of-living index of 93 amplifies the real purchasing power.
Did Content Marketing Manager salaries in Texas increase in 2026?
Yes — Content Marketing Manager salaries in Texas grew approximately 400.0% year-over-year, from $17,952 in 2025 to $89,760 in 2026. This reflects the broader Marketing sector's wage growth, driven by SEO and AI content workflows demand.
Which Texas cities pay Content Marketing Managers the most?
Top-paying Texas metros for Content Marketing Managers: Houston ($92K), Dallas ($92K), Austin ($101K). Click any city for full breakdown including take-home pay.
What's the job outlook for Content Marketing Managers in Texas?
Content marketing manager roles projected to grow 10% through 2034. SEO and AI-augmented content workflows reshaping the discipline in 2026. Texas's top industries include Energy/Oil & Gas, Tech, Healthcare, and the state's unemployment rate is 4.1% — steady demand for skilled workers.
Does Texas have state income tax?
No, Texas has no state income tax. This significantly boosts take-home pay vs comparable salaries in tax states like California or New York. At $89,760, you keep all of it (after federal + FICA).
What skills are most in demand for Content Marketing Managers in 2026?
Hottest 2026 skills: SEO, AI content workflows, topical authority, content ops, video/podcast content, editorial leadership. ATS systems specifically scan for these. Adding them to your resume — naturally and in context — improves your match rate with Texas employers.
How can I increase my Content Marketing Manager salary in Texas?
I drove $X in pipeline at my last role at a CAC of $Y. To make the move I'd need $X base, a clear path to head-of marketing, and budget authority for paid channels. Beyond base, negotiate: Annual performance bonus tied to pipeline / revenue, Conference budget (Cannes, INBOUND, MAU), Tool stack ownership and martech budget authority, Equity at startups, RSUs at public cos. Walk-away anchor for Texas: $80,143.
Methodology
Texas Content Marketing Manager salary is the BLS national median ($88,000) adjusted by Texas's state multiplier (1.02×). YoY rate from BLS Employment Cost Index. Last reviewed April 29, 2026.
Content Marketing Manager Salary in Other States
Land a $90K+ Content Marketing Manager Role in Texas
CVCraft scans your resume against Texas ATS systems — free, 60 seconds.
Scan My Resume Free