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2026 Salary Data — Memphis, TN
Updated April 28, 2026

Social Media Manager Salary in Memphis: $63K Median

Social Media Managers in Memphis, TN earn between $41K and $105K per year.

That's -12% below the US national median of $72,000 for this role.

Quick Answer

As of April 2026, the median Social Media Manager salary in Memphis, TN is $63,360 per year — -12% below the US national median of $72,000. Salaries range from $41,184 (entry, 25th percentile) to $104,544 (90th percentile). Social Media Managers in Memphis earned approximately $12,672 in 2025, representing 400.0% year-over-year growth.

Median
$63,360
+400.0% YoY · $5,280/mo
Entry
$49,421
0–2 years
Experienced
$83,635
5+ years
Top 10%
$104,544
Senior/lead
Social Media Manager Salary — Memphis vs Nearby
Memphis
$63K
Nashville
$72K
-12% vs Memphis
El Paso
$61K
+4% vs Memphis
Tulsa
$63K
+0% vs Memphis

Free ATS scan · Memphis employers · Results in 60 seconds

About Social Media Managers in Memphis

Social media managers plan, create, and publish content across platforms like Instagram, TikTok, LinkedIn, and X. They build communities, drive engagement, and grow brand presence.

Core Responsibilities

  • Plan and publish social content
  • Manage community and respond to comments
  • Run paid social campaigns
  • Track engagement metrics and ROI
  • Partner with influencers and creators

Education & Certifications

Typical path: Bachelor's degree in marketing or communications

In-demand certifications

Meta BlueprintHootsuite Social MarketingTikTok Marketing ProSprout Social Certified

Memphis Job Market

Logistics capital home to FedEx headquarters with major healthcare presence.

Population
633K
Cost of Living
85
vs 100 US avg
Unemployment
4.5%
Median Home
$175K

Top Industries in Memphis

Logistics (FedEx)HealthcareManufacturingMusic/Tourism

Top Employers Hiring Social Media Managers

Major employers active in Memphis or hiring remotely from this metro.

Nike
Glossier
Duolingo
Wendy's
Sephora
Gymshark
agencies (Edelman, Ogilvy)
in-house brand teams

All major employers use ATS software.

Workday, Greenhouse, Taleo, and iCIMS auto-screen 75% of resumes before a human ever sees them. Scan your resume free to see your match rate.

2026 Hot Skills & Resume Keywords

Skills that command salary premiums and pass ATS keyword filters.

Hottest 2026 Skills

These appear in the highest-paying Social Media Manager listings.

short-form videoTikTok strategycommunity buildingAI content toolspaid socialcreator partnerships

ATS Resume Keywords

Include these naturally throughout your resume.

social media strategyInstagramTikTokLinkedIncommunity managementpaid socialHootsuiteanalyticsinfluencer marketingcontent calendar
Career Outlook
+6% Growth Projected (2024-2034)

Social media manager roles projected to grow 6% through 2034. TikTok and short-form video driving demand for creative-savvy managers.

Social Media Manager Salary Breakdown — Memphis

PeriodEntry (25th)Median (50th)Top (90th)
Annual$41,184$63,360$104,544
Monthly$3,432$5,280$8,712
Weekly$792$1,218$2,010
Hourly$20$30$50

Based on 2080 working hours/year. Local figures derived from BLS Occupational Employment and Wage Statistics national median ($72,000) adjusted for Memphis's cost-of-living multiplier (0.88×, sourced from BEA Regional Price Parities).

Social Media Manager Take-Home Pay in Memphis

After federal, state and FICA taxes — single filer, standard deduction.

Net Annual Take-Home
$52,871.76
Per month$4,406
Biweekly paycheck$2,034
Effective tax rate16.6%

Tax Breakdown on $63,360

Gross salary$63,360
Federal income tax−$5,641.2
Tennessee state tax−$0
FICA (Social Security + Medicare)−$4,847.04
Take-home (net)$52,871.76

Estimates assume single filer, standard deduction ($14,600 for 2026), no 401(k)/HSA/dependents. Actual take-home varies with deductions, dependents, and benefits elections. Not tax advice.

Social Media Manager Salary by Experience — Memphis

Career-stage progression for Social Media Managers in Memphis.

ExperienceAnnual Salary
0–1 yr$45,467
2–3 yr$49,421
4–6 yr$66,528
7–10 yr$83,635
11–15 yr$98,689
15+ yr$94,090

Curve derived from BLS percentile data adjusted for Memphis's 0.88× cost-of-living multiplier. Highlighted row = 7–10 year experienced level.

Year-Over-Year Trend

+400.0% vs 2025

2025 median:$12,672
2026 median:$63,360
Change:+$50,688

Marketing sector growth driven by demand for short-form video and TikTok strategy.

Is This A Good Salary?

Livable middle-class

Cost-adjusted, this is a workable middle-class salary. Budgeting matters - dual-income households fare materially better, and saving for a down payment will take discipline.

COL-Adjusted Purchasing Power
$74,541
Comfortable lifestyle with strong savings potential - the median paycheck stretches well above the national average here.

How to Negotiate Your Social Media Manager Salary in Memphis

Walk-away anchor: $56,571 (offers below this are below market for Memphis).

Leverage Points

  • Direct revenue or pipeline impact - bring CAC, LTV, MQL-to-SQL conversion numbers
  • Performance marketing P&L ownership (paid social, paid search budget managed)
  • Brand work that moved the needle (search demand, NPS, organic traffic)
  • AI / GenAI proficiency commands a 15-20% premium in 2026

Beyond Base Salary, Negotiate

Annual performance bonus tied to pipeline / revenueConference budget (Cannes, INBOUND, MAU)Tool stack ownership and martech budget authorityEquity at startups, RSUs at public cosRemote/hybrid flexibility

What To Say

"I drove $X in pipeline at my last role at a CAC of $Y. To make the move I'd need $X base, a clear path to head-of marketing, and budget authority for paid channels."

Anchor on $84K–$105K for experienced roles, citing Memphis market data and your specific short-form video/TikTok strategy expertise.

Social Media Manager Salary FAQ — Memphis

What is the average Social Media Manager salary in Memphis, TN?
The average Social Media Manager salary in Memphis is $63,360 per year as of April 2026 — $5,280/month, $1,218/week, or about $30/hour. Salaries range from $41,184 (entry, 25th percentile) up to $104,544 (experienced, 90th percentile). Source: BLS Occupational Employment and Wage Statistics adjusted for Memphis's cost-of-living multiplier (0.88×).
Is $63,360 a good Social Media Manager salary in Memphis?
Livable middle-class. Cost-adjusted, this is a workable middle-class salary. Budgeting matters - dual-income households fare materially better, and saving for a down payment will take discipline. Memphis's cost-of-living index is 85 (vs 100 nationally), giving $63,360 a real purchasing power of approximately $74,541 in national terms. Comfortable lifestyle with strong savings potential - the median paycheck stretches well above the national average here.
Can you live on $63,360 in Memphis?
Median local pay typically supports a single-earner family of four with a starter home, modest college savings, and standard healthcare costs covered. Stay under 25% of pre-tax income on rent. In this market, that is realistic on most professional salaries and leaves room for retirement contributions. For Memphis specifically (median home price $175,000), a $63,360 salary supports a comfortable lifestyle.
Is $63,360 enough for a single person in Memphis?
A single adult in Memphis typically needs ~$38,250 for a comfortable lifestyle (housing, food, transport, healthcare, modest savings). A $63,360 salary is well above that threshold — a single person can live comfortably with significant savings room.
Is $63,360 enough for a couple in Memphis?
A couple (one earner) in Memphis typically needs ~$61,200 for a comfortable lifestyle. A $63,360 salary as the sole household income is sufficient — enabling moderate housing, savings, and discretionary spending. Two earners at $63,360 each ($126,720 household) provides solid middle-class comfort.
Is $63,360 enough for a family of 4 in Memphis?
A family of 4 (one earner) in Memphis typically needs ~$93,500 for a comfortable middle-class lifestyle (housing for 4, childcare/school, food, healthcare, transport, savings). A $63,360 salary as the sole household income is below the comfortable threshold — most families need a second income or to live in cheaper suburbs/exurbs of Memphis. Childcare costs in Memphis typically run $13K-$24K per child per year.
What is the take-home pay for a Social Media Manager in Memphis?
On a $63,360 Social Media Manager salary in Memphis, TN, you take home approximately $52,871.76 per year ($4,406/month, $2,034 per biweekly paycheck) after taxes. Breakdown: federal $5,641.2, state $0, FICA $4,847.04. Effective tax rate: 16.6%. (Single filer, standard deduction, no other adjustments.)
How much do Social Media Managers in Memphis earn compared to the US average?
Social Media Managers in Memphis earn approximately 12% less than the US national median for this role ($72,000 nationally vs $63,360 in Memphis). However, Memphis's cost-of-living index of 85 means real purchasing power is approximately $74,541 when adjusted for local prices.
What does an entry-level Social Media Manager earn in Memphis?
Entry-level Social Media Managers in Memphis typically start at around $49,421 (0–2 years experience). With 5+ years, Social Media Managers earn $83,635 or more. Top earners (90th percentile) reach $104,544+, typically at senior or lead levels with specialized skills.
Did Social Media Manager salaries in Memphis increase in 2026?
Yes — Social Media Manager salaries in Memphis grew approximately 400.0% year-over-year, from $12,672 in 2025 to $63,360 in 2026 (+$50,688). This reflects the broader Marketing sector's compensation trend, driven by short-form video and TikTok strategy demand.
What's the job outlook for Social Media Managers in Memphis?
Social media manager roles projected to grow 6% through 2034. TikTok and short-form video driving demand for creative-savvy managers. Memphis's top industries include Logistics (FedEx), Healthcare, Manufacturing, and the metro's current unemployment rate is 4.5% — steady demand for skilled workers.
What skills are most in demand for Social Media Managers in 2026?
The hottest 2026 skills for Social Media Managers are: short-form video, TikTok strategy, community building, AI content tools, paid social, creator partnerships. ATS systems specifically scan for these keywords. Adding them to your resume — naturally and in context — significantly improves your match rate with employers in Memphis.
Who are the top employers hiring Social Media Managers in Memphis?
Top employers hiring Social Media Managers in or near Memphis include: Nike, Glossier, Duolingo, Wendy's, Sephora, Gymshark. Most use ATS software (Workday, Greenhouse, Taleo, iCIMS) to screen resumes — meaning your resume must be ATS-optimized to even get a human reader.
How do I negotiate a higher Social Media Manager salary in Memphis?
I drove $X in pipeline at my last role at a CAC of $Y. To make the move I'd need $X base, a clear path to head-of marketing, and budget authority for paid channels. Key leverage points for Marketing negotiations: Direct revenue or pipeline impact - bring CAC, LTV, MQL-to-SQL conversion numbers; Performance marketing P&L ownership (paid social, paid search budget managed); Brand work that moved the needle (search demand, NPS, organic traffic). Beyond base salary, negotiate for: Annual performance bonus tied to pipeline / revenue, Conference budget (Cannes, INBOUND, MAU), Tool stack ownership and martech budget authority, Equity at startups, RSUs at public cos.
How can I increase my Social Media Manager salary in Memphis?
Three highest-leverage moves: (1) Add 2026's hot skills (short-form video, TikTok strategy, community building) — they command 15-30% premiums. (2) Get a recognized certification (e.g., Meta Blueprint or Hootsuite Social Marketing). (3) Tailor your resume to each role's keywords — CVCraft's ATS scanner shows you exactly what's missing.
What education do I need to become a Social Media Manager in Memphis?
Bachelor's degree in marketing or communications is the typical path. However, Memphis's competitive market increasingly values demonstrable skills, portfolios, and certifications alongside (or in place of) traditional degrees — particularly for Marketing roles.

Methodology & Sources

Social Media Manager salary figures for Memphis are computed by adjusting the BLS national median ($72,000) by Memphis's cost-of-living multiplier of 0.88× — a composite of regional wage data and price parities. Year-over-year change (400.0%) reflects the Marketing sector's 2025-2026 wage growth per BLS Employment Cost Index trends. Last reviewed April 28, 2026.

Data Sources

Related Roles in Memphis

Marketing Manager →Content Marketing Manager →Graphic Designer →Copywriter →

Social Media Manager Salary in Other Cities

Jacksonville, FL$66KEl Paso, TX$61KNashville, TN$72KOklahoma City, OK$63KLouisville, KY$66KAlbuquerque, NM$65KTucson, AZ$65KTulsa, OK$63K

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