Product Marketing Lead, GTM Strategy - Claude for Knowledge Work

<div class="content-intro"><h2><strong>About Anthropic</strong></h2> <p>Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.</p></div><h2><strong>About the role</strong></h2> <p>There are close to a billion knowledge workers in the world, and only a small fraction of them have discovered what it feels like to work alongside AI that actually raises their game. Getting the rest of the way there isn't a single campaign or launch — it's an integrated marketing and growth motion: the right story, reaching the right persona, backed by activation and campaign work that turns a first try into habitual use. That's what this role own