Director - Lifecycle Marketing
Listing sourced from adzuna on 7/24/2026. CVCraft does not host this job; clicking Apply redirects to the source.
Job Description
Support Center - Irving The Director of Lifecycle Marketing serves as the end-to-end leader of Michaels’ lifecycle marketing program. Lead a team to develop, implement, and optimize strategies and plans to maximize customer engagement and drive revenue growth in the short- and long-term, leveraging the CRM program and the email and SMS channels. Partner with Technology, Data Science, Brand Marketing, and Creative to deliver the content, technology, and scaled data science needed to build, autom…
Salary Context for Marketing Manager
The US national median for Marketing Manager is $158,280; in Dallas the median is $166,194 (+5% vs national).
Tailor your resume to this role before applying
75% of applicants get filtered by ATS before a human reads them. Run a free 60-second scan to see what keywords are missing from your resume.
Free ATS ScanSimilar Jobs
Growth Marketing Manager (Greater China)
Senior Growth Marketing Lead, Engagement
Marketing Manager II, Canada
Senior Partner Marketing Operations Manager
Advanced Specialist, Customer Success - Faculty Advisor - Mathematics and Statistics
Director, Market Access Strategy and Payer Marketing, CNS
Pass the ATS Filter Before Applying
Most resumes never reach a human. CVCraft scans your resume against this exact role's keywords in 60 seconds — free.
Scan My Resume Free