Data Analyst, SMB Self-Serve

<p>At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.</p> <p>Data and analytics are at the heart of Lyft Business's products and decision-making. We're looking to hire a Data Analyst to support our Self-Serve segment — the fastest-growing part of Lyft's B2B portfolio, serving small and mid-size businesses across North America. This is a hands-on role for an analyst who is energized by turning product and customer data into insights that shape strategy — and who builds those insights on a foundation others can trust and reuse.</p> <p>You will be the dedicated analytical partner to the Self-Serve product team, measuring how new features — a redesigned signup experience, onboarding improvements, and lifecycle campaigns — drive customer activation and growth. You'll own the funnel from acquisition through engagement, define the