Freelance Social Media Strategist

We are seeking a Freelance Social Media Strategist to define and execute a high-level social growth strategy. The role focuses on audience development, content strategy, short-form video, and paid social recommendations across Instagram, TikTok, and other relevant platforms. Paid media is included but secondary to building an authentic, engaged community and brand identity. Responsibilities Develop an audience growth strategy across Instagram, TikTok, and other social platforms Advise on content pillars, themes, and positioning for a distinctive social brand Recommend Reels and short-form video strategies, including content cadence and formats Build and manage community engagement initiatives and creator/fan partnerships Provide high-level paid media recommendations (Meta Ads, TikTok, YouTube) aligned with brand growth Define target audiences and advise on segmentation and growth opportunities Collaborate with the filmmaker and internal teams to align social strategy with broader brand