Data Scientist Lead - Marketing Predictive Analytics

OVERVIEW: Leads the development, deployment, and optimization of predictive models across all Retail, Business Banking and Wealth LOBs that drive customer growth and profitability. Owns end-to-end model lifecycle from data sourcing through validation and approval. Direct leadership of assigned data science team. POSITION RESPONSIBILITIES: Develop and own predictive models, including propensity models, response models, customer value models, Marketing Mix Models (MMM) and segmentation models. …