TikTok Shop - Brand Campaign Project Lead

Responsibilities About the team The Brand Campaign Project Lead will be responsible for the end-to-end management of new brand campaign development and execution, ensuring alignment with business goals and seamless cross-functional collaboration. This role requires a strategic thinker with strong leadership skills, a proven track record in campaign management, and the ability to drive results in a fast-paced environment. The ideal candidate will have 5+ years of experience in marketing, project management, or related fields, with a deep understanding of campaign lifecycle management. Responsibilities 1. Campaign Strategy and Planning - Lead the development of campaign strategies, ensuring alignment with business objectives and target audience needs. - Define campaign goals, and success metrics in collaboration with stakeholders. - Conduct market research to identify opportunities and inform campaign design. 2. Cross-Functional Collaboration - Act as the primary point of contact for all